Palworld has been one of the most popular games since its launch. The game is still in early access and available via Steam, Xbox Game Pass, and Xbox Console Series X|S. The game continues to dominate gaming discussion and the leaderboard of the game in terms of sales. They are dominating the leaderboard and still crushing the competition on Steam. It is at its peak to date; it has three million daily active users playing it on the service. So far, the game has a $30 price tag, twenty-five million players with fifteen million copies sold on Steam, and 10 million players on Xbox.
Indeed, the game has already been a massive success, so if you have been wondering how much money Pocket Pair, the developer of Palworld, makes, PocketPair does keep track of Palworld’s unit sales on social media, showing how successful the game is within an abbreviated period. We will be sharing the complete guide on how much money Palworld makes for PocketPair.
How much money does PocketPair make with Palworld?
During a Bloomberg interview, CEO and Creator Takuro Mizobe said the game has exceeded expectations. At this moment, it is hard to manage and maintain the game because the studio is small but also has limited resources. He founded PocketPair in 2025, and since its launch, it has attracted over twenty-five million players with a budget of $6.7 million. He said, “We are and will remain a small studio,” says Mizobe. “I want to make multiple small games. Big-budget triple-A games are not for us.”
Indeed, the game cost a lot of money to make, and it does not want to manage the budget was worth the effort. The game has proven so profitable. At this moment, they created without managing the budget because Mizone did not see the cost-benefits of doing so. Pocketpair hired forty more staff and outsourced some work.
For this, Studio said they are open to looking for partnerships and even, in the right case, acquisitions, but they are not currently in talks with anyone. The Financial Times report also indicated that the game is powered by AI, called AI: Art Imposter, where players play an artist who uses AI.
The developer hasn’t officially published the revenue data for their game, opting instead to reveal how many units they sold or focusing on an impressive player count milestone.
Palworld Total Earnings and Milestone
Reportedly, PocketPair sold more than 8 million units within six days of launch, counting sales from Steam, Xbox Series X|S, or Xbox GamePass for PC to that total. The game has broken multiple records and is the 3rd biggest third-party launch. It has more than 7,000 people who have reviewed the game on Xbox; it’s an active play base on the system, even if it is dwarfed by the Steam number.
Here, Steam offers a revenue split where the developers get 70% of all revenue generated by Steam sales. In addition, players who earned $10 million dropped their percentage to 25%, and those who sold $50 million set a percentage of 20%. On the other hand, BBC Top Gear said Palworld achieved remarkable success without resorting to any expensive success or restoring any of the expensive, splashy PR efforts that other games make use of to tempt players to buy their expensive products.
For context, PocketPiar marketing costs can reach upwards of $100 million with a development budget to match. Perhaps more pressing, Studio Potneital PlayStation 5 and Nintendo console release in the future.
Considering Palworld has sold over $8 million, knocking the game’s initial price down from $29.99 to $29.99. Recently, we have seen the Palworld player base drop significantly, but with the future update, the game is expected to extend its audience.
| Sales | Total Revenue (Est.) | Steam Split | Dev. Revenue (Est.) |
| One Million | $26,990,000 | 25 percent | $20,242,500 |
| Two million | $53,980,000 | 20 percent | $43,184,000 |
| Five Million | $134,950,000 | 20 percent | $107,960,000 |
| Total | $215.92 million | N/A | $171.3 million |
According to the estimations, Palworld has generated $164.6 million in total revenue, but once we subtract the development budget, this means it roughly earned 2356.7% of its development budget after less than a week on the market. Not to mention, PocketPair is unlikely that Palworld revenue amount will be shared given that $164.6 million to over 24 billion yen, the exact number defiantly be higher since Palworld has been available for over 2 months.
It is very unlikely that the game will be finished and released by the end of this year; at this moment, it is nowhere near being able to be released. The studio is thinking of borrowing money to hire and work on the game, while the studio outsources even more help. There is no doubt that the game is under a lot of pressure to ensure Palworld remains unsuccessful in the long run. After all, it’s not one, with plenty of content promises on the roadmap like PV and Raid.
